Since the first half of this year, several Fujian apparel and footwear enterprises have opened their blogs at Sina''s microblog, including Seven Brand, Septwolves, Cabbeen, Anta and Xtep, while agents of brands like Stava, K-boxing and Peak also enter the "microblog battle", publicizing promotion information, after sales service and activity introduction. The brand battler has already started at microblog and the "microblog" marketing also makes an appearance in the market.