Proposte launched the PROPOSTE CHINA PROJECT, accepting Messe Frankfurt's offer to take part in the Intertextile Shanghai Home Textiles show - Autumn edition from 27-29 August. 

 

23 companies signed up to the initiative and were brought together under one roof in the Proposte Pavilion with an image as far as possible in line with that of the Italian edition.

 

Now, looking back on the show, the exhibitors are generally of the same opinion: plenty of quality contacts were established with visitors, mainly from Asian countries, more specifically - in order of importance - China, South Korea, Taiwan and Japan, followed by Russia, Australia and the United Arab Emirates.

 

Visitors mainly fell into the following categories: interior designers, wholesalers, distributors and operators in the contract market. All visitors were drawn to the Made in Europe brand, which is the distinguishing feature of Proposte show. European interior decoration is evidently a model that Asian visitors are keen to follow now that they are pursuing more refined lifestyles.

 

Despite the Chinese government recently stating that the western way of life is not to be imitated, schools and courses in almost all Asian countries are showing a bias towards design, architecture and furniture, clearly demonstrating that the emerging class aspires to the lifestyle of western countries.

 

Exhibitors unanimously agreed that getting together with Messe Frankfurt was a positive move, enabling us to draw on existing experience in a country so far removed from our own and, at the same time, reduce the associated costs and risks, which is no small thing for struggling businesses like ours.